Gillwell Digital builds websites and enquiry systems for UK service businesses
Gillwell Digital

Website Packages

Three package levels for better websites, smarter enquiries and less admin

Start with a professional presence, move into stronger lead capture, or step up to a premium website with guided enquiry automation and clearer follow-up.

Starter Presence

From £995

A clean, credible foundation for businesses that need to look professional online.

Best fit: Firms that need a professional, trustworthy online presence with simple lead capture.

  • Professional website
  • Up to 5 core pages
  • Mobile responsive design
  • Basic contact form
  • Basic SEO setup
  • Trust sections
  • Google Maps and contact details
  • Simple lead capture
Discuss this package

Growth Lead System

From £1,750

A lead-focused website for businesses that want clearer journeys and better-quality enquiries.

Best fit: Firms that want a stronger website journey, better service pages and better-qualified enquiries.

  • Up to 8 to 10 pages
  • Stronger service pages
  • Guided enquiry form
  • Discovery-call CTA flow
  • Testimonials and reviews sections
  • FAQs
  • Analytics setup
  • Local search structure
  • Better enquiry capture
Discuss this package

Premium Smart Enquiry System

From £3,500

Most advanced

A premium website and enquiry automation layer for firms that want a more complete client acquisition system.

Best fit: Firms that want premium positioning, guided enquiry automation, lead qualification and clearer follow-up.

  • Premium design direction
  • Advisory or authority positioning
  • Case study sections
  • Stronger trust architecture
  • Full smart enquiry system
  • Lead qualification flow
  • Automated follow-up concept
  • Booking or CRM integration planning
  • Advanced enquiry journey
Discuss this package

Note: Prices are starting points for clearly scoped projects. Final pricing depends on pages, content, integrations, automation requirements and ongoing support. VAT is not currently charged unless stated otherwise.

Compare Packages

What changes as you move from presence to lead system to smart enquiry

The main difference is not just page count. Growth and Premium add more structure around how visitors enquire, what context is captured and how follow-up can be handled.

Starter Presence

Professional website
Yes
Mobile responsive design
Yes
Core pages
Up to 5
Contact form
Basic
Service pages
Basic
Guided enquiry flow
No
Lead qualification
No
Automated follow-up concept
No
Analytics setup
Basic
Booking/CRM integration
Optional
Smart Enquiry System
No
Ongoing support
Optional

Growth Lead System

Professional website
Yes
Mobile responsive design
Yes
Core pages
Up to 8-10
Contact form
Enhanced
Service pages
Lead-focused
Guided enquiry flow
Yes
Lead qualification
Basic
Automated follow-up concept
Optional
Analytics setup
Yes
Booking/CRM integration
Optional
Smart Enquiry System
Light version
Ongoing support
Optional

Premium Smart Enquiry System

Professional website
Yes
Mobile responsive design
Yes
Core pages
10+ by scope
Contact form
Advanced
Service pages
Premium or advisory-led
Guided enquiry flow
Yes
Lead qualification
Advanced
Automated follow-up concept
Yes
Analytics setup
Yes
Booking/CRM integration
By scope
Smart Enquiry System
Full version
Ongoing support
Optional

Prices are starting points for clearly scoped projects. Final pricing depends on pages, content, integrations, automation requirements and ongoing support. VAT is not currently charged unless stated otherwise.

Common add-ons

Add only what your business actually needs

Add-ons are quoted based on scope, so you only pay for what your business actually needs. Guide prices are starting points.

Extra pages

From £150

Additional service, location or landing pages beyond the base package scope.

Booking setup

From £250

Set up or embed a booking route for calls, consultations or callbacks.

CRM integration

Quoted by scope

Connect enquiry capture to a CRM or internal lead handling process.

Smart enquiry automation

From £750

Add guided questions, routing logic and cleaner internal lead summaries.

AI FAQ assistant

Quoted by scope

AI-assisted FAQ support for general website questions where appropriate.

Monthly care plan

From £99/month

Practical ongoing support for updates, maintenance and small improvements.

SEO/content support

From £300/month

Support with service pages, local content and search-ready page expansion.

Analytics and conversion reporting

Quoted by scope

Clearer reporting on enquiries, page performance and improvement opportunities.

Next step

Want help choosing between Starter Presence, Growth Lead System and Premium Smart Enquiry System?

Gillwell Digital can review your current website, service mix and enquiry goals, then recommend the package that fits best.